Brand and Storytelling: Key ingredients to an engaging campaign strategy

How are brands using the power of storytelling differently to engage their audiences? And what will the next year of best-practice brand storytelling look like? 

On Thursday 2 February 2023, we invited speakers from B Corp Toast Ale, Action for Children and Macmillan Cancer Support to reflect on their best brand campaigns over the last year.

With authentic and original brand storytelling hot on the agenda, speakers shared real-life examples of how they’ve connected audiences with their brand – at a time when it’s never been as challenging. 

We also took a look ahead to 2023 with media agency, JAA Media, who shared some incredible insights and advice for planning your upcoming campaigns and bringing your brand story to life through media.

Watch the session below

Thank you!

We’re really proud that Relay is led by our community. This means we rely on YOU – speakers from across the third sector who are willing to share a behind-the-scenes view. So, a huge thank you to each of our speakers below!

Raw London Hannah Akitt, Strategist

Toast Ale Kristen Fuller, Marketing and Communications Manager

Action for Children Katherine Woods, Head of Corporate Partnerships

Macmillan Cancer Support Steph Okell, Head of Brand

JAA Media Cameron Cumming, Director of Performance

About Relay by Raw London

Our Relay events are the meeting place of the third sector and brands, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

Check out past and future events here.

What are you waiting for? Get involved!

Our brilliant speakers make these knowledge-share events possible! So, if you’re up for the challenge, email Charlotte at charlotte@raw.london. Don’t forget to join our dedicated LinkedIn group too!

*Please note spaces are limited to marketing, brand and comms professionals within charities and brands only. For information on our agency sponsorship opportunities, please contact Laura at laura.toy@raw.london.