The use of DRTV among charities has grown significantly over the last 5 years, proving that TV can and does work still for donor recruitment. In fact, according to JAA Media, nothing else matches its efficiency at scale. So how can charities make the most of their TV fundraising? And what impact has COVID-19 had on this channel?
In this session, speakers from UK charities will share insights from their recent DRTV campaigns. They’ll explore different creative approaches, audience insights and the role of digital in driving results.
Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector. Want to learn more? Visit our Relay hub, or watch the video below.
We’re always on the look out for speakers. If you’d like to share your experience in DRTV, or have an idea for a future event, get in touch with Charlotte at email@example.com.
Thursday 4 March 2021
4pm - 5.30pm
Due to the ongoing coronavirus situation, the session will take place over Zoom. We hope to be able to see you in person again soon!