Charities share experience and insight at Raw London's quarterly event

Lessons in content: big learnings from 2017  saw 35 content producers, social media managers and marketers from 20 charities gather for an afternoon of sharing and discussion at the exclusive BFI Stephen Street on Thursday 1 February 2018.

The event, which is facilitated quarterly by Raw London, sees third sector speakers give punchy 15-minute lightning talks for their peers in a seminar-style format. Set in an exclusive screening room, the event gives speakers a rare opportunity to share their content on a big cinema screen. This time, speakers from Marie Curie, War Child and British Heart Foundation shared their biggest lessons from 2017, lending a rare insight into what went well, and what didn’t go so well, with their charity content.

Marie Faulkner, Senior Social Media Manager at Marie Curie gave an engaging and insightful look into how they went from having no content to a full blown content strategy in just one year.

Athar Abidi, Social Media Manager at British Heart Foundation looked at how personalisation can help you get in the eyeline of your potential supporters and fundraisers, considering especially the upcoming changes to Facebook and ever changing algorithms on most platforms.

Dave O’Carroll, Head of Digital at War Child gave insight into their new and highly talked about video campaign, #EscapeRobot. He explained the charity’s challenges when producing content – accessibility, representation and complexity – and shared the results and learnings from past campaigns that led to this new approach.

Sarah Crowhurst, Digital Content Strategist at Open, compared real-life results from sponsored Facebook ads, proving how important it is to test your content.

And finally, Ryan Wilkins, Founder & CEO at Raw London looked ahead at predictions for 2018 and shared preliminary results from the agency’s Third Sector Video Survey.

We are delighted that 100% of attendees said they would recommend the event to their colleagues, and 67% said it exceeded their expectations! A special thank you to our speakers for giving up their time to share with peers in the sector.

These events are invite-only and exclusive to those working in the charity sector. Sign up here to make sure you’re invited to the next event. In the meantime, if you’d like a copy of the speaker’s presentations please contact ryan@raw.london.

More about Raw London’s Lessons in Content

We facilitate free knowledge share events to help charities network, keep up with trends and make the best possible use of their content. Speakers from charities large and small have taken the stage, including:

  • Marie Curie
  • War Child
  • British Heart Foundation
  • WaterAid
  • RNIB
  • The Children’s Society
  • Age UK
  • The Savitri Trust
  • The Loss Foundation
  • Media Trust
  • Google & YouTube Spaces UK
  • Resource Alliance
  • Parkinson’s UK.

Our aim is to build a supportive network in which charities and agencies alike share expertise, knowledge and support to aid growth in the charity sector.

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