The consequence of war on childhood is profoundly damaging. War disrupts children’s ability to attend school, build social ties with their peers and healthy relationships with their parents. But these invisible wounds are going unaddressed for more than 250 million children living in countries affected by conflict.
War Child UK, the charity for children affected by conflict, wanted to break new ground and change the conversation around the mental health and wellbeing of children affected by war. They wanted a thought-provoking video-led campaign to coincide with the release of their new report, Reclaiming Dreams, which shows the scale of mental health and psychosocial support urgently needed to help children recover.
The campaign launched at the House of Commons in January 2018, followed by a social media campaign across Facebook, Twitter and Instagram. The film has already received praise from multiple online publications, including Third Sector and Campaign Live, and is due to be entered into international award schemes later this year.
“Raw London avoided clichés to produce a different kind of charity film that would change perceptions and challenge conversations.”