About us

Why we exist

Why we exist

Advertising that matters.

Charged by the biggest issues facing society today, we are determined to make a difference. That’s why we only work with brands on purpose-led campaigns that promote positive progress. 

The how

The how

Vigorously crafted campaigns.

More than anything, we understand how to connect with people. It’s not enough for your brand to turn heads; you need insight to truly challenge minds and reframe conversations.

Our methodology

Integrated, Agile, In-house.

Strategy and creative go hand in hand, with a focus on long-term thinking and impact. Taken to the next level by an in-house production team know for sparking industry envy.


Ryan Wilkins

Founder & CEO

Ryan started RAW London over 18 years ago, and has since become a thought leader in the space, often talking about social impact creative at industry events.

Charlotte Harris

Managing Director

With a background in marketing and comms, Charlotte works across teams to offer strategic, creative and operational oversight on our projects.
Profile of Louise O'Reilly, Project Manager at Raw London

Louise O'Reilly

Operations Manager

Resourcing and project planning oversight, Louise has 6 years experience as an agency project manager, working on a range of complex international creative and strategic projects.
Profile photo of Rob Jelly, Account Director at RAW London

Rob Jelly

Business Director

Rob will be your client partner and lead contact for the duration of the project, bringing years of experience working with charities like Macmillan, Mind & more.

Tarun Shah

Account Manager

Your day-to-day account contact and project manager, Tarun will embed themselves into your team and keep your project on track.
Raw London Hannah Akitt

Hannah Akitt

Senior Planner & Strategist

Long-time strategy and fundraising fanatic, Hannah brings plenty of experience from her time in the fundraising team at VSO and British Heart Foundation. During 3 years at RAW, she’s worked across high-profile projects for Age UK, Macmillan, Shelter & more.
Shaneen Olmos, Social Media Manager at Raw London

Shaneen Olmos

Digital Strategist

Shaneen is our resident social media specialist, bringing experience across a range of multichannel campaigns, and a particular interest in youth culture, diversity and environment. She specialises in reaching audiences through social strategy, content, and community management.

Ed Hardy

Executive Creative Director

Creative ideas just flow from Ed’s brain. With a passion for social impact storytelling, Ed has led creative and strategy teams throughout his 10+ years in advertising.
Dani Wilmot, Senior Creative at Raw London

Dani Wilmot

Senior Creative

As Senior Creative, Dani brings almost 15 years’ experience to the table, having developed award-winning video and social content for brands, charities, broadcasters and the public sector.
Team Photo - Tom Fuller, Art Director

Tomas Fuller

Art Director

A self-proclaimed film and production nerd, Tom has a background in motion graphics and design. With almost a decade at RAW, he’s the mastermind behind much of our most successful work.
Profile of Joanna Zdunik at RAW London

Joanna Zdunik


Asia (aka Joanna) joined us from the government’s Kickstart programme with a 1st class degree in Illustration & Design. Since then, she’s delivered campaigns for RSPCA, Samaritans & more.

Gabi Adams

Head of Production

Gabi is a rare breed of producer that has knows how to navigate broadcast, social and beyond. She has a proven track record on various high profile campaigns, including Children in Need and Channel 4’s Stand Up to Cancer.

Lee Jones

Director & Senior Editor

Lee is the secret weapon behind many of our most successful campaigns, and a master at bringing ideas to life on-screen. With 15+ years experience across the globe, he’s a multi-award winning film director and editor, specialising in social impact storytelling.

Blessing Alade


Blessing is an impressive and talented producer, managing the logistic implementation of our campaigns across pre and post-production, including things like contributors, talent third, party licensing and copyright.

Alexandra Agoshkova


Alexandra provides end-to-end management of pre and post-production, and particularly loves working alongside our in-house directors, designers and MGFX experts to deliver above and beyond for our clients.
Arron, Motion Graphics Artist

Arron Moyce

Motion GFX Artist

Arron is THE most positive person you’ll ever meet, with an undying love for motion design, animation and illustration. He brings a 1st class degree in Game Design, Animation, Modelling and Effects.
  • The Drum Social Purpose Awards

    Social Purpose Agency of the Year