Creative and Storytelling: The power of video in charity campaigns

We know that great storytelling comes from a place of real insights and human truths. But how are charities turning these insights into brave, stand-out creative? And when is the right – and wrong – time to be bold? 

Join us Thursday 28 July 2022, where we’ll be talking cut-through creative; from brilliant brand films, unusual case studies and surprising hero videos. Joined by speakers from UK charities, we’ll share examples of charities finding unique creative solutions to long-standing problems and causes. In a series of quick-fire presentations, we’ll explore:

• The role of video across brand, fundraising, social media and more.
• Finding creative ideas in insight.
• Co-creation and authentic voices in charity creative and storytelling.
• Measuring impact and ROI.
• Challenges, experiences and advice for production.
• The impact of different touch points, distribution and formats in content creation.

How to join

Relay is now hybrid! Register to attend in-person on Eventbrite, or join online via Zoom.

About Relay by Raw London

Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

In April 2020, we took our Relay events online to continue to support the charity sector through difficult and challenging times. Since then, we’ve been proud to run 6 virtual sessions, host 20 fantastic speakers, and connect more than 800 charity marketers, fundraisers and content creators. But now, they’re back IRL and we can’t wait to see you all.

Watch the video below or check out past and future events here.

What are you waiting for? Get involved!

We’re always on the lookout for speakers, so get in touch with Charlotte at charlotte@raw.london. Don’t forget to join our dedicated LinkedIn group too.

*Please note spaces are limited to marketing, brand and comms professionals within charities and brands only. For information on our agency sponsorship opportunities, please contact Charlotte at charlotte@raw.london.