We know that great storytelling comes from a place of real insights and human truths. But how are charities turning these insights into brave, stand-out creative? And when is the right – and wrong – time to be bold?
On Thursday 28 July 2022, we were joined by Greenpeace, Alzheimer’s Society and Great Osmond Street Hospital to talk cut-through creative; from brilliant brand films, unusual case studies and surprising hero videos.
In a series of quick-fire presentations, we’ll explored the role of video in charity campaigns. For example:
Click play to watch the session below. Panel discussion to follow soon…
We’re really proud that Relay is led by our community. This means we rely on YOU – speakers from across the third sector who are willing to share the good, the bad and the ugly. So, a huge thank you to each of our speakers below!
Hannah Akitt Senior Account Manager, Raw London (Host)
Introduction and Context
Katrina Cook Brand Marketing Manager and Katrina Cimetta Senior Digital Marketing Manager, Great Ormond Street Hospital (GOSH)
A Christmas video marketing strategy
Anna Wells Video Producer, Greenpeace
Creating Wasteminster: A Downing Street Disaster
Sarah Greenwood Corporate Account Manager (The FA), Alzheimer’s Society
Football Should Be Unforgettable
Blessing Alade Producer, Raw London
Building authenticity into NHS and Islington Council’s latest hero film
Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.
Watch the video below or check out past and future events here.
Our brilliant speakers make these knowledge-share events possible! So, if you’re up for the challenge, email Charlotte at firstname.lastname@example.org. Don’t forget to join our dedicated LinkedIn group too!
*Please note spaces are limited to marketing, brand and comms professionals within charities and brands only. For information on our agency sponsorship opportunities, please contact Charlotte at email@example.com.
Thursday 28 July 2022
4pm - 7pm
Gallery on 5 (Fora Space), 9 Dallington Street, London, EC1V 0LN
Join us Thursday 28 July 2022, where we’ll be talking cut-through creative; from brilliant brand films, unusual case studies and surprising hero videos. Joined by speakers from UK charities, we’ll share examples of charities finding unique creative solutions to long-standing problems and causes.
This event is in the past!