Raw London avoided clichés to produce a different kind of campaign that would change perceptions and challenge conversations.
Against a difficult media backdrop, our quest to raise awareness of the benefits of a career as a GP triumphs! Never has so much been achieved to positively influence so many!
Raw London helped us take this campaign out of our usual safe zone and into the psyche and hearts of our target audience.
The team at Raw London really understood what we were trying to achieve. They developed a charming illustration and campaign theme that worked across channels. We’re delighted with the results.
The team respected our brand, and married this with an understanding of how to grab people’s attention. We’re really proud of the results!
Proposition and Messaging
Video and Animation
Social Media Content
TV & Radio
Print & OOH