Thinking outside the box: Innovative ways to get cut-through for your next campaign

Woman in an audience smiling at a Relay event by Raw London

Speakers from British Heart Foundation, Time to Change, DEC and NSPCC joined our latest Relay event, Thinking outside the box: innovative ways to get cut-through with your next campaign on Thursday 13 June 2019.

Each speaker shared a behind-the-scenes look at the content campaigns that have caused the biggest stir for their charities. The event will take place on Thursday 13 June 2019 from 16:15 – 19:00 at Cinema Club, Courthouse Hotel in London.

How we ended up in the delivery room with a case study and a camera

Charlotte Rastan, Heart Story Manager, and Emma Dowse, Senior Heart Story Manager at British Heart Foundation shared the incredible journey from traditional case studies to dynamic human storytelling. The difference in approach provided great results and the projects had huge internal and external impact, demonstrating that ‘real time’ footage has huge value. Download the slides below

BHF – How we ended up in the delivery room with a case study and a camera from Raw London


Quick! Collaborate! How we launched our fastest ever appeal

Barney Guiton, Content Manager at Disaster Emergency Committee (DEC), caused an audible gasp as he shared the process behind launching the Indonesia Tsunami Appeal in just 22 hours. Download the slides below.

Dec – Quick! collaborate! how the dec launched its fastest ever appeal from Raw London


In Your Corner: Harnessing the power of friendship to achieve behaviour change

Lauren Gasser, Social Marketing and Carl Burkitt, Social Marketing at Time to Change shared the insight behind their behaviour change campaign that encourages men to engage with the issue of mental health. Download the slides below.

Time to change – In Your Corner: Harnessing the power of friendship to achieve behaviour change from Raw London

NSPCC Every Day A Not-So-Innovative Innovative Campaign (aka How To Rinse It)

Lorrin Braddick, Head of Creative at NSPCC, explained how they took advantage of a shoot for a brand film to create a suite of additional content, including case study films, TV cut downs and social edits. Download the slides below.

NSPCC – A not so innovative innovative campaign from Raw London


Trends and opportunities for charity video

Ryan Wilkins, Founder & CEO and Fiona Koch, Account Planner & Director at Raw London shared insights and trends from our latest benchmark report, which identifies opportunities for innovation and creativity in charity content in 2019. Download the slides below.

Raw – Trends and opportunities for charity video in 2019 from Raw London


Relay by Raw London

Relay is the name of our series of events run exclusively for senior marketers, social media managers and content producers in the third sector. The aim is to help charities get the best possible results from their content by encouraging peers to pass on their experiences and insight.

Over the past 2 years we’ve been joined by some incredible speakers from organisations such as RNLI, Cancer Research UK, WaterAid, NSPCC and British Heart Foundation, as well as special guests from Channel 4, YouTube Spaces and Google.

Each speaker has just 15 minutes to present a lightning talk around a specific theme – from storytelling to content strategy to campaigns. Taking place in a cinema screening room, it’s a great opportunity to see charity content on the big screen. You also get the chance to learn about the ideas, processes and results behind the content, and ask your burning content-related questions to the creators themselves.

We’re proud to have received consistently positive feedback with 100% of attendees saying they would recommend the event to their colleagues. This has truly been a community event so thank you to everyone for being involved. We look forward to seeing you there!

Get involved

Spaces tend to fill up quickly so sign up on our mailing list to be among the first to hear about the next one.

Speaking and sponsorship opportunities

If you’d like to share your experience working with content in the charity sector, or if you would like to sponsor an event, please contact Ryan at

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