Fundraising & DRTV: Evolving creative to drive income and retention

DRTV continues to be a powerful tool for charities looking to raise funds and engage donors. But, with the current climate and an increasingly competitive landscape, it’s becoming more important than ever to find new and innovative ways to capture attention and drive action. 

On Thursday 25 May 2023, we invited speakers from Save the Children, RSCPA and JAA Media to share insights from their recent campaigns. In a series of quick-fire presentations and panel Q&A, we explored:

  • The latest trends in fundraising and DRTV
  • The role of creativity in successful fundraising campaigns
  • The importance of storytelling and emotional appeals in driving donations
  • The use of data and analytics to optimize fundraising efforts
  • Best practices for measuring the impact of fundraising campaigns

Watch the session

Thank you!

We’re really proud that Relay is led by our community. This means we rely on YOU – speakers from across the third sector who are willing to share a behind-the-scenes view. So, a huge thank you to each of our speakers below!

Raw London Ryan Wilkins, Founder & CEO

Save the Children Rossella Pedaci, Global DRTV Specialist

Save the Children Georgina Parker, Global Head of Creative Content

Jenny Broadley Marketing Manager, RSPCA

JAA Media Cameron Cumming, Director of Performance

What are you waiting for? Get involved!

Our brilliant speakers make these knowledge-share events possible! So, if you’re up for the challenge, email Charlotte at Don’t forget to join our dedicated LinkedIn group too!

*Please note spaces are limited to marketing, brand and comms professionals within charities and brands only. For information on our agency sponsorship opportunities, please contact Charlotte at

About Relay by Raw London

Our Relay events are the meeting place of the third sector and brands, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

Check out past and future events here.

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