Insight and creative: How charities are boosting their campaigns

At our first-ever hybrid event on Thursday 21 October 2021, we explored how research, data and insight can influence your creative campaigns.

In a series of quick-fire presentations, speakers from Mind, Royal Air Forces Association and Humankind Research shared learnings from recent campaigns, including:

• The role of audience research
• Involving supporters and beneficiaries
• Testing and optimisation
• How to find nuggets of insight in unlikely places

Now, we’ve made the session available to watch online. So, don’t miss out! Catch up below.

Watch ‘Insight and creative: How charities are boosting their campaigns’

Thank you

We’re really proud that Relay is led by our community, which means it relies on marketers, fundraisers and content creators from across the third sector to share learnings and insights with their peers. So, a huge thank you to our speakers below.

Amy Petterson Head of Community Fundraising, and Liz Williams Supporter Insight Manager, RAFA
An insight driven approach to community fundraising.

Aaron Shaw Fundraising Officer (Products), Mind
Shaped by insight – from gaming to streaming.

Tom Silverman Founding Partner, Humankind Research
Putting insight at the heart of efforts to disrupt human trafficking.

Don Mike Head of Strategy, Raw London
Why insight should influence your next campaign proposition.

We’re always keen to reflect diverse ideas, experience and expertise from charities large and small, so get in touch at charlotte@raw.london.

About Relay by Raw London

Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

In April 2020, we took our Relay events online to continue to support the charity sector through difficult and challenging times. Since then, we’ve been proud to run 6 virtual sessions, host 20 fantastic speakers, and connect more than 800 charity marketers, fundraisers and content creators. But now, they’re back IRL and we can’t wait to see you all.

What are you waiting for? Get involved!

We’ve set up a LinkedIn group to help you connect between events. We’ll use it to share presentations, resources, and speaking opportunities too. Join, connect, network here. You can also check out insights from past and future events, or watch the video below.

Please note that Relay events are exclusive to those working within the third sector only. We do offer a limited number of speaking and sponsorship opportunities to agencies working with charities, so get in touch at marketing@raw.london.