Insight and creative: How charities are boosting their campaigns

  • Date

    Thursday 21 October 2021

  • Time

    4:30pm - 6pm (+ drinks and networking)

  • Location

    Gallery on 5, 9 Dallington Street, London, EC1V 0LN

Illustration of a woman and a dog carrying lightbulbs

In April 2020, we took our Relay events online to continue to support the charity sector through difficult and challenging times. Since then, we’ve been proud to run 6 virtual sessions, host 20 fantastic speakers, and connect more than 800 charity marketers, fundraisers and content creators.

But now it’s time to bring Relay back!

So, join us Thursday 21 October 2021 for our first ever hybrid event. Set in a bright and airy rooftop location, we’ll host a series of quick-fire presentations from UK charities, discussing insights, ideas and learnings from recent campaigns.

Then, drinks are on us! 🎉 Meet, network and catch up with colleagues on our private rooftop balcony.

Can’t make it in-person? No worries! Join us online via Zoom here.

On the agenda

It might seem like a no-brainer, but creative ideas are always better when they’re based on solid insight and real, human truths. So how do you feed insight into your creative processes? And what impact does this have on your goals, KPIs and final creative?

At this event, we’ll explore how research, data and insight can make your content truly resonate with your audiences.

Through a series of quick-fire presentations, speakers will share practical tips and tricks for using insight to boost your campaigns. They’ll explore:

  • The role of audience research
  • Involving supporters and beneficiaries
  • Testing and optimisation
  • How to find nuggets of insight in unlikely places

About Relay by Raw London

Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

Here are a few ways to get involved…

  • Connect with your peers: We’ve set up a LinkedIn group to help you connect between events. We’ll use it to share presentations, resources, and speaking opportunities too. Join, connect, network here.
  • Become a speaker: We’re really proud that Relay is led by our community, which means it relies on marketers, fundraisers and content creators from across the third sector to share learnings and insights with their peers. We’re always keen to reflect diverse ideas, experience and expertise from charities large and small, so get in touch at charlotte@raw.london.
  • Check out past and future events: Visit our Relay hub, or watch the video below.

Please note that Relay events are exclusive to those working within the third sector only. We do offer a limited number of speaking opportunities to agencies working with charities, so get in touch at marketing@raw.london.

Register to attend now

  • Date

    Thursday 21 October 2021

  • Time

    4:30pm - 6pm (+ drinks and networking)

  • Location

    Gallery on 5, 9 Dallington Street, London, EC1V 0LN

This is a hybrid event! Register to attend in-person below, or sign up to join online via Zoom here.

Register to attend now

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