How charity campaigns are more integrated than ever

Panel speakers discuss integrated campaigns at Relay by Raw London event in September 2019

Speakers from Greenpeace, Diabetes UK, MS Society and Canal & River Trust joined our latest Relay event, How charity campaigns are more integrated than ever, on Thursday 12 September 2019. They shared how they had developed collaborative objectives across teams and what they did to ensure all marketing methods worked together to put the audience and message first. For the first time ever, we also ran a panel Q&A which gave the audience a chance to ask questions directly to each speaker.

A huge thank you to everyone who attended and especially to our speakers – these events really wouldn’t be possible without them! You can read more about each session using the links below.

How we made one television advert into a multi-channel brand awareness campaign

Georgina Garland, Social Media Manager at Canal & River Trust shared insights into their Well-B Recharge by Water campaign which aims to increase brand awareness and promote blue spaces as a way for everyone to live happier, healthier lives. Read a summary of Georgina’s session or download the slides below.

How Canal & River Trust made one TV advert into a multi-channel brand awareness campaign from Raw London

In-house and integrated: delivering our multi-channel campaign It’s Missing on a budget

Hannah Reddy, Senior Content Manager from Diabetes UK spoke about the charity’s recent mental health campaign, ‘It’s Missing’ . The integrated campaign, which was largely created in-house, explored the need for mental health support for people with diabetes and their families. Read Hannah’s summary or download the slides below.

In-house and integrated: delivering Diabetes UK's mental health campaign (on a budget) from Raw London

Mobilising thousands with MS Society’s biggest ever campaign: #ScrapPIP20m

Babs Guthrie, Senior Editor, and Katherine Dickinson, Campaigns Manager at MS Society discussed how their #ScrapPIP20m campaign mobilised thousands to sign a petition against a new rule which directly affects the independence of those living with MS. By integrating across channels, the campaign achieved amazing results and reached their goal of 36,000 signatures. Read a summary of their session or download the slides below.

Mobilising thousands with MS Society’s biggest ever campaign: #ScrapPIP20m from Raw London

How Greenpeace is using Instant Messenger to integrate campaigning and fundraising.

Gráinne Callan, Head of Supporter Recruitment at Greenpeace, shared a different take on integration, showing how messenger apps are helping Greenpeace convert new and previously unreachable supporters into regular donors every week. She explained that many potential supporters tend to not answer their phones or open emails, leading to a lot of Greenpeace’s donor asks going amiss. This lead a new approach, with Gráinne believing that Greenpeace are the first charity to take this leap. Read a summary of Gráinne’s session.

Ready for the next one?

Our next event Mass Participation Events: Inspiration, Innovation and Content will take place on Thursday 5 December 2019. If you’re feeling inspired and would like to take the mic, let us know at

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