On Thursday 27 January 2022, we were joined by senior corporate partnership and CSR managers to discuss evolving charity and brand partnerships.
Insight shows that consumers are actively seeking out brands that have a positive impact on their world. As a result, we’re seeing partnerships become more meaningful, with authentic connections built-in to creative and comms campaigns more than ever before. So how are partnership campaigns evolving, and what makes them successful?
In a series of quick-fire presentations, speakers from WaterAid, Movember, Kellogg, Action Against Hunger, Coregeo/Tenderstem® Broccoli and Mind explored:
We’re really proud that Relay is led by our community, which means it relies on marketers, fundraisers and content creators from across the third sector to share learnings and insights with their peers. So, a huge thank you to our speakers below.
Hannah Akitt, Senior Account Manager, Raw London
Setting the scene: Charity and Brand Partnerships
Celeste Mottahedin-Fardo, Senior Corporate Partnerships Manager, WaterAid
The power of brand partnerships
Rachael Conroy, Senior Corporate Partnerships Manager, Movember
Kate Prince, Corporate Social Responsibility Manager, Kellogg
What do moustaches have to do with mental health? Movember x Pringles Brand Partnership
Hannah Sanders, Head of Partnerships, Action Against Hunger
Caroline Engevi, Assistant Marketing Manager, Coregeo/Tenderstem® Broccoli
Action Against Hunger x Tenderstem Broccoli Corporate Partnership
Sarah House, Senior New Corporate Partnerships Manager, Mind
Megan Earl, Corporate Partnerships Officer, Mind
The Perfect Fit: ASICS and Mind
Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.
In April 2020, we took our Relay events online to continue to support the charity sector through difficult and challenging times. Since then, we’ve been proud to run 6 virtual sessions, host 20 fantastic speakers, and connect more than 800 charity marketers, fundraisers and content creators. But now, they’re back IRL and we can’t wait to see you all.
Watch the video below or check out past and future events here.
We’re always on the lookout for speakers, so get in touch with Charlotte at firstname.lastname@example.org. Don’t forget to join our dedicated LinkedIn group too.
Thursday 27 January 2022
4pm - 7pm
Gallery on 5 (Fora Space), 9 Dallington Street, London, EC1V 0LN