Fundraising and Innovation: How charities are evolving their creative campaigns

On Thursday 28 April 2022, we were joined by senior fundraising and innovation managers from WWF UK, WaterAid and Flying Cars to discuss the biggest challenges facing fundraising teams right now. In a series of quick-fire presentations, we explored:

  • Learnings from recent fundraising campaigns and creative trends.
  • The role of different channels, including DRTV, digital, social media.
  • Innovating the ‘ask’, including the rise of Bitcoin, virtual events, and TikTok.
  • Inspiration for your next creative or comms campaign.

Watch on-demand now: Fundraising and Innovation

Click play to watch the session in-full below. You can also download each speaker’s presentation slides here.

Thank you!

We’re really proud that Relay is led by our community, which means it relies on marketers, fundraisers and content creators from across the third sector to share learnings and insights with their peers. So, a huge thank you to our speakers below.

The panel at our April Relay event, ‘Fundraising and Innovation: How charities are evolving their creative campaigns’.

Hannah Akitt Senior Account Manager, Raw London (Host)
Introduction and Context

Daniel Field Head of Innovation, WWF UK
Innovating the ask: 5 thoughts from 5 years of innovation

Henry Rowling Founder, Flying Cars
Fundraising Innovation: Audience insight is the secret sauce

Daniel Charles Individual Giving Manager
WaterAid Is BAU innovation?

Shaneen Olmos Social Media Manager
Raw London Fundraising in a digital world 🙌🏽

About Relay by Raw London

Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

In April 2020, we took our Relay events online to continue to support the charity sector through difficult and challenging times. Since then, we’ve been proud to run 6 virtual sessions, host 20 fantastic speakers, and connect more than 800 charity marketers, fundraisers and content creators. But now, they’re back IRL and we can’t wait to see you all.

Watch the video below or check out past and future events here.

What are you waiting for? Get involved!

Relay has always been about amplifying diverse voices from across the sector – so whether you’re from a large or small charity, a senior leader or just starting out – please get involved! It’s a great way to build your profile and really helps us keep the events free for everyone to attend.

*Please note spaces are limited to marketing, brand and comms professionals within charities and brands only. For information on our agency sponsorship opportunities, please contact Charlotte at

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