Raw London makes a statement at The Chip Shop Awards 2021

The Drum Chip Shop Awards attract some of the best talent around. It’s a no-holds-barred creative competition where literally anything goes. So, we took the opportunity to have some fun – while raising awareness of environmental issues.

For anyone new to these awards, they truly are unlike any other. The nation’s best creatives flex their muscles across 30 unique categories, promoting or parodying brands, politics, or celebrities. For example, Best Parody, Best Fake News, and even Best Vandalism of an Existing Ad.

We’re excited to be shortlisted in 2 categories; Best Ad from the Future for our concept for LEGO, and Best Use of Honesty for Netflix. You can check out our ideas below, or see the full shortlist here.

Best Ad from the Future: LEGO Landmarks

LEGO are ethical leaders in the toy space, with an aim to make their products fully sustainable by 2030. So, we encouraged them to make a statement with a new LEGO Landmarks collection…

Our imaginary ‘Lego Landmarks’ idea is shortlisted in the Best Ad from the Future category.

Best Use of Honesty: Netflix Goodbyes

Netflix doesn’t believe in goodbyes. Despite the world opening up again, and socialising taking us away from our screens, Netflix refuses to believe it’s the end for us and them. In our We’ll see you soon… campaign, Netflix reminds viewers that a habit formed in lockdown is a habit for life…

About The Drum Chip Shop Awards

These awards attract some of the best talent around. They offer a unique, open platform for creatives of all levels to compete across 30 categories. In fact, there are no rules. The judging panel is also made up of creatives from some of the nation’s best agencies.

The winners will be announced at a virtual awards show on Friday 18 June 2021.

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