2021 Charity Campaigns: Trends to look out for

On Thursday 17 June 2021, we explored the biggest trends impacting 2021 charity campaigns, including changing supporter behaviours, digital learnings, algorithm updates and online acquisition.  

In a series of quick-fire presentations, speakers from VSO, Studio Republic & Spark Plug Marketing shared learnings from the past 12 months, and predicted the biggest trends to look out for this year. There was also the opportunity to ask questions and connect with peers through live polls and audience Q&A. You can watch the session and read more about the event below.

Watch ‘2021 Charity Campaigns: Trends to look out for’

On the agenda

Huge thanks to our speakers for sharing their brilliant insights:

Hannah Akitt, Supporter Engagement Manager (Acquisition) at VSO and Dan Martin, Digital Strategy Director at WPNC.
How VSO went from lockdown limitations to lead gen learnings in 5 weeks.

Fleurie Amorette Forbes-Martin, Business Director, Studio Republic.
Campaign lessons for the future (Producing campaigns that deliver, in and out of pandemic land).

Farrah Owens, Digital Fundraising Expert at Spark Plug Marketing.
Facebook Ads: Are you ready for iOS 14.5?

About Relay by Raw London

Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

Here are a few ways to get involved…

• Connect with your peers: We’ve set up a LinkedIn group to help you connect between events. We’ll use it to share presentations, resources, and speaking opportunities too. Join, connect, network here.
• Become a speaker: We’re really proud that Relay is led by our community, which means it relies on marketers, fundraisers and content creators from across the third sector to share learnings and insights with their peers. We’re always keen to reflect diverse ideas, experience and expertise from charities large and small, so get in touch at charlotte@raw.london.
• Check out past and future events: Visit our Relay hub, or watch the video below.

Please note that Relay events are exclusive to those working within the third sector only. We do offer a limited number of speaking opportunities to agencies working with charities, so get in touch at marketing@raw.london.

This post was last updated on 18 June 2021.