Legacy fundraising has proven to be a resilient source of income for charities, even in times of economic uncertainty. As a result, we’ve seen charities large and small evolve their legacy strategies to maximise on the opportunity; from tighter integration with wider teams, the rising use of digital and social media, and more innovative approaches to storytelling.
On Thursday 19 October 2023, we invited speakers from Macmillan Cancer Support, RNIB and JAA Media to share insights from recent legacy campaigns. In a series of quick-fire presentations and panel Q&A, we explored the:
With an emphasis on integration, growth and future challenges, this is a must-watch for fundraising, brand and legacy teams alike. The 90-minute session includes 4 quick-fire 15-minute presentations, plus a panel discussion and audience Q&A:
Please note: we’d recommend turning on captions, due to a slight audio issue during some of the panel discussion. We’re also working with the speakers to publish their responses, as well as further audience questions we didn’t have time for. Watch this space!
We’re really proud that Relay is led by our community. This means we rely on YOU – speakers from across the third sector who are willing to share a behind-the-scenes view. So, a huge thank you to each of our speakers!
If you’ve been inspired and would like to take part in future events, please get in touch with our MD, Charlotte, at charlotte@raw.london. Don’t forget to join our dedicated LinkedIn group too!
Our Relay events are the meeting place of the third sector and brands, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.
Check out past and future events here.
