Creative and Storytelling: The power of video in charity campaigns

We know that great storytelling comes from a place of real insights and human truths. But how are charities turning these insights into brave, stand-out creative? And when is the right – and wrong – time to be bold? 

On Thursday 28 July 2022, we were joined by Greenpeace, Alzheimer’s Society and Great Osmond Street Hospital to talk cut-through creative; from brilliant brand films, unusual case studies and surprising hero videos.

In a series of quick-fire presentations, we’ll explored the role of video in charity campaigns. For example:

• Finding creative ideas in insight.
• Co-creation and authentic voices in charity creative and storytelling.
• Measuring impact and ROI.
• Challenges, experiences and advice for production.
• The impact of different touch points, distribution and formats in content creation.

Watch on-demand now

Click play to watch the session below. Panel discussion to follow soon…

Thank you!

We’re really proud that Relay is led by our community. This means we rely on YOU – speakers from across the third sector who are willing to share the good, the bad and the ugly. So, a huge thank you to each of our speakers below!

Hannah Akitt Senior Account Manager, Raw London (Host)
Introduction and Context

Katrina Cook Brand Marketing Manager and Katrina Cimetta Senior Digital Marketing Manager, Great Ormond Street Hospital (GOSH)
A Christmas video marketing strategy

Anna Wells Video Producer, Greenpeace
Creating Wasteminster: A Downing Street Disaster

Sarah Greenwood Corporate Account Manager (The FA), Alzheimer’s Society
Football Should Be Unforgettable

Blessing Alade Producer, Raw London
Building authenticity into NHS and Islington Council’s latest hero film

About Relay by Raw London

Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

Watch the video below or check out past and future events here.

What are you waiting for? Get involved!

Our brilliant speakers make these knowledge-share events possible! So, if you’re up for the challenge, email Charlotte at charlotte@raw.london. Don’t forget to join our dedicated LinkedIn group too!

*Please note spaces are limited to marketing, brand and comms professionals within charities and brands only. For information on our agency sponsorship opportunities, please contact Charlotte at charlotte@raw.london.