AI is now everywhere in our daily lives—from personalisation and chatbots to image and video generation. But how are charities experimenting with and implementing this new technology, and what might the future hold?
On Tuesday 2 July 2024, we partnered with JAA Media to explore how charities are using AI in their campaigns. Taking over the incredible Curzon Soho, we asked speakers from Breast Cancer Now, WWF UK, Parkinson’s UK and JAA Media to share an honest view of their experience with AI, leading to some fascinating insights and discussion.
We also offered our own thoughts on ethics and creative implementations, designed to spark an interesting panel debate from both sides of the fence and help you shape your own perspective.
Taking a look at everything from concepting and creative activations to audience targeting and media buying, this is a must-watch for fundraising, brand, digital, and marketing teams alike.
You can watch the 90-minute session in-full below, including 4 quick-fire presentations, a panel discussion and audience Q&A. Or, click here to find to individual speaker sessions.
A huge thank you to our event partner, JAA Media, whose support helps us keep these events free and open to everyone in the charity sector, and to our brilliant speakers.
Our Relay events are the meeting place of the third and corporate sectors, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns that bring purpose to life from across both sectors.
Our Relay events are the meeting place of the charity sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Over 6 years, we’ve welcomed more than 2,500 attendees and 70 speakers – all bringing valuable insight to promote mutual growth across the sector.
Now, we’re excited to welcome our very first event sponsor, JAA Media, whose support will help us keep Relay free and open to charities large and small.
True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.
To plan like an underdog often means finding insights in unexpected places. We work with clients to find those unexpected places and ensure they form the basis of our planning. JAA’s buying has long punched above its weight. Our audits continually prove that you don’t need to be with a network agency to access the best pricing. Learn more.
