Embracing Integration: How charities are aligning teams, comms and creative

On Tuesday 5 March 2024, we invited speakers from British Red Cross, Great Ormond Street Hospital Charity, Marie Curie UK and JAA Media to share their different perspectives and experiences on integration, including:

  • Practicalities and benefits of breaking down silos 
  • Aligning communications across brand, fundraising, legacy and beyond
  • The impact of integration and what success looks like across efficiency, consistency and results
  • Ensuring agency partners are more than the sum of their parts
  • Future trends, plans and opportunities

About the session

Over the last 10 years, we’ve seen many charities embracing integration and investing in their approach. From brand to fundraising to PR, more teams than ever are working together to put their audience and message first.

But integration can mean different things to different charities – whether integrating comms at the highest strategic level, or tactically planning aligned campaigns across marketing, brand, fundraising and beyond.

Watch the session

With an emphasis on integration, growth and future challenges, this is a must-watch for fundraising, brand, digital and marketing teams alike. The 90-minute session includes 4 quick-fire 15-minute presentations, plus a panel discussion and audience Q&A.

  • British Red Cross Tom Travell, Head of New Supporter Development and Katie Chandler, Senior Legacy Marketing & Development Manager: Integrating fundraising and legacy DRTV at BRC
  • Great Ormond Street Hospital Children’s Charity Chloe Shields, Senior Fundraising Strategy & Planning Manager: Integration to bring to life GOSH’s biggest ever fundraising appeal.
  • Marie Curie UK Thomas Rattier, Head of Brand & Engagement: Updating our brand: an integrated approach
  • Raw London Ryan Wilkins, Founder & CEO and JAA Media Cameron Cumming, Director of Performance: How to integrate your agencies

Thank you!

We’re really proud that Relay is led by our community. This means we rely on YOU – speakers from across the third sector who are willing to share a behind-the-scenes view. So, a huge thank you to each of our speakers!

If you’ve been inspired and would like to take part in future events, please get in touch with our MD, Charlotte, at charlotte@raw.london. Don’t forget to join our dedicated LinkedIn group too!

About Relay by Raw London

Our Relay events are the meeting place of the third sector and brands, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

Check out past and future events here.

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