Planning and strategy is a fundamental part of every charity campaign, impacting everything across audience insight, storytelling, media strategy and more. But it’s also becoming increasingly challenging, as marketers are tasked with aligning more channels, teams and objectives than ever before.
So how are charities boosting their plans and strengthening their strategies? And what will 2023 hold?
On Thursday 20 October 2022, we invited speakers from Age UK, Just A Drop and Shelter to reflect on their best-planned campaigns this year. We also took a look ahead to 2023 with media agency, JAA Media, who shared some incredible insights and advice for planning your upcoming campaigns.
In a series of quick-fire presentations, we explored:
*We’re really sorry! We had a problem with Zoom’s caption service during this webinar. This means subtitles are not currently available, but we’re working on a solution. In the meantime, you can watch past events covering similar topics here.
We’re really proud that Relay is led by our community. This means we rely on YOU – speakers from across the third sector who are willing to share a behind-the-scenes view. So, a huge thank you to each of our speakers below!
Hannah Akitt (Host) Strategist, Raw London
Sarah Smith Senior Direct Marketing Manager (Acquisition) at Age UK
Brendan Hanlon Head of Fundraising and Communications at Just A Drop
Alice Mellar Partnerships and Events Manager at Just A Drop
Helen Saul Head of Marketing at Shelter
Nick Martin Senior Brand Manager at Shelter
Cameron Cumming Director of Performance at JAA Media
Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.
Watch the video below or check out past and future events here.
Our brilliant speakers make these knowledge-share events possible! So, if you’re up for the challenge, email Charlotte at charlotte@raw.london. Don’t forget to join our dedicated LinkedIn group too!
*Please note spaces are limited to marketing, brand and comms professionals within charities and brands only. For information on our agency sponsorship opportunities, please contact Charlotte at charlotte@raw.london.
Thursday 20 October 2022
4pm - 7pm
Gallery on 5 (Fora Space), 9 Dallington Street, London, EC1V 0LN
Join us on Thursday 20 October 2022, where we’ve invited speakers from UK charities to reflect on their best planned campaigns this year. We’ll also take a look ahead to 2023 with media agency, JAA Media, who’ll share valuable insights and advice for planning your upcoming campaigns.
This event is in the past!
