Charity and Brand Partnerships: Building authentic creative collaborations

On Thursday 27 January 2022, we were joined by senior corporate partnership and CSR managers to discuss evolving charity and brand partnerships.

Insight shows that consumers are actively seeking out brands that have a positive impact on their world. As a result, we’re seeing partnerships become more meaningful, with authentic connections built-in to creative and comms campaigns more than ever before. So how are partnership campaigns evolving, and what makes them successful?

In a series of quick-fire presentations, speakers from WaterAid, Movember, Kellogg, Action Against Hunger, Coregeo/Tenderstem® Broccoli and Mind explored:

• Building authentic connections
• The role of brand purpose
• Inspiration for your next creative or comms campaign
• Different types of partnerships
• Learnings and measuring success

Watch on-demand now: Charity and Brand Partnerships

Thank you!

We’re really proud that Relay is led by our community, which means it relies on marketers, fundraisers and content creators from across the third sector to share learnings and insights with their peers. So, a huge thank you to our speakers below.

Hannah Akitt, Senior Account Manager, Raw London 

Setting the scene: Charity and Brand Partnerships

Celeste Mottahedin-Fardo, Senior Corporate Partnerships Manager, WaterAid

The power of brand partnerships

Rachael Conroy, Senior Corporate Partnerships Manager, Movember

Kate Prince, Corporate Social Responsibility Manager, Kellogg

What do moustaches have to do with mental health? Movember x Pringles Brand Partnership

Hannah Sanders, Head of Partnerships, Action Against Hunger 

Caroline Engevi, Assistant Marketing Manager, Coregeo/Tenderstem® Broccoli

Action Against Hunger x Tenderstem Broccoli Corporate Partnership

Sarah House, Senior New Corporate Partnerships Manager, Mind 

Megan Earl, Corporate Partnerships Officer, Mind

The Perfect Fit: ASICS and Mind

About Relay by Raw London

Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

In April 2020, we took our Relay events online to continue to support the charity sector through difficult and challenging times. Since then, we’ve been proud to run 6 virtual sessions, host 20 fantastic speakers, and connect more than 800 charity marketers, fundraisers and content creators. But now, they’re back IRL and we can’t wait to see you all.

Watch the video below or check out past and future events here.

What are you waiting for? Get involved!

We’re always on the lookout for speakers, so get in touch with Charlotte at charlotte@raw.london. Don’t forget to join our dedicated LinkedIn group too.