The traditionally siloed approach to charity content is gradually being replaced by a more integrated, audience-centred approach to communications. But what does an integrated charity campaign look like, and is it truly possible to create one?
Join us on Thursday 12 September as speakers from UK charities share behind-the-scenes insight into their recent campaigns. They’ll share how they developed collaborative objectives across teams and what they did to ensure all marketing methods worked together to put the audience and message first.
This is a great opportunity to get inspired by your peers, and especially valuable for senior content, brand, marketing and social media managers working in the third sector. If you’ve never been to a Relay event before, watch our short video below.
We’re always on the hunt for speakers so if you’re interested in speaking at this or a future event, please contact ryan@raw.london. We also have sponsorship slots available – please get in touch!
Relay is the name of our series of events run exclusively for senior marketers, social media managers and content producers in the third sector. The aim is to help charities get the best possible results from their content by encouraging peers to pass on their experiences and insight.
Over the past 2 years we’ve been joined by some incredible speakers from organisations such as RNLI, Cancer Research UK, WaterAid, NSPCC and British Heart Foundation, as well as special guests from Channel 4, YouTube Spaces and Google.
Each speaker has just 15 minutes to present a lightning talk around a specific theme – from storytelling to content strategy to campaigns. Taking place in a cinema screening room, it’s a great opportunity to see charity content on the big screen. You also get the chance to learn about the ideas, processes and results behind the content, and ask your burning content-related questions to the creators themselves.
We’re proud to have received consistently positive feedback with 100% of attendees saying they would recommend the event to their colleagues. This has truly been a community event so thank you to everyone for being involved. You can learn more about Relay here.
Spaces tend to fill up quickly so sign up on our mailing list to be among the first to hear when tickets are available. For this reason, we offer up to 3 spaces per organisation – but please email marketing@raw.london if you would like more and we’ll do our best to accommodate.
