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Virtual Relay: Breaking creative conventions this Christmas

Santa and a reindeer on a video conference call

Getting cut-through at Christmas is never easy but as many charities plan to make a dash for cash in the season of goodwill, this year it’s going to be harder than ever. To stand a chance of opening people’s hearts and their wallets, original creative work will be essential.

But according to a recent YouGov poll, almost 7 out of 10 people agree that brands and companies have been delivering the same message during the coronavirus crisis.* The public have grown tired of hearing phrases like ‘we’re all in this together’, and ‘unprecedented’. 

Fundraising Strategist Chloë Amstein believes charities are not immune to create ads that look and sound the same. In her recent Third Sector article she observed that coronavirus emergency appeals were a ‘sea of sameness’, and how this creates an open goal for brave charities willing to take creative risks.

Join our latest Relay event on Thursday 13 August 2020 with Chloë, and our group of expert panelists from several UK charities. Get practical advice on how to tell your charity’s story with authenticity and originality, as panelists share their own insight from recent campaigns, and reveal their favourites from inside and outside the sector.

How to join

Register to attend this event here. A Zoom link will be sent to you before the event via email. It will also include a reminder of the schedule, speakers and a link to submit your questions for the panel.

Please also share your own questions upon registration, and there’ll be a live audience Q&A too!

Why this event?

Many of you working on communications, marketing and fundraising will be facing similar challenges right now. With our growing Relay community, we have the ability and responsibility to connect you during this unprecedented time, in the hope that you benefit from hearing and discussing how others in the sector are responding.

We hope you find it valuable and will do everything we can to share the insights and connect you with your peers.

If you have any questions or would like to get involved, please get in touch with our Marketing Director, Charlotte, here: marketing@raw.london.

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