Campaign COVID: What charities can learn from 2020’s best campaigns

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What a year! 

The third sector has been hit hard by the COVID-19 pandemic. The Institute of Fundraising reports that many charities have had to furlough staff, scale back fundraising efforts and even postpone or close services.

Nevertheless, there has been a huge level of determination and innovation from within the sector. Charities have had to ramp up creativity and digital integration across their communications, delivering impressive campaigns and engaging audiences in new and unique ways.

Join our next Relay event on Thursday 12 November 2020. We’ve handpicked speakers behind some of our favourite campaigns from the past 6 months to ask them: 

  • What inspired the campaign creative and strategy?
  • What challenges did you face?
  • What have you learned and will take forward? 
  • What will next year look like?

In a few short presentations, followed by a panel Q&A, each speaker will share insight from campaigns, explore the biggest challenges and summarise key learnings.

How to join

Register to attend this event here. A Zoom link will be sent to you before the event via email. It will also include a reminder of the schedule, speakers and a link to submit your questions for the panel.

Please also share your own questions upon registration, and there’ll be a live audience Q&A too!

Why this event?

Many of you working on communications, marketing and fundraising will be facing similar challenges right now. With our growing Relay community, we have the ability and responsibility to connect you, in the hope that you benefit from hearing and discussing how others in the sector are responding.

We hope you find it valuable and will do everything we can to share the insights and connect you with your peers.

If you have any questions or would like to get involved, please get in touch with Charlotte at

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