After 4 years, we’re back! We’re pleased to announce that Raw London won 2nd place at the Creative Shootout 2023 Live Final Show. The show took place at the Picturehouse Central on 26th January with Raw London competing against eight other finalist agencies.
This year, Creative Shootout selected FoodCycle as their Charity of the Year. With 54 UK locations, FoodCycle is on a mission to make food poverty, loneliness and food waste a thing of the past, for every community. With weekly community dining across the UK, they feed the hungry and give company to the lonely in communities. And provide delicious meals and great conversation, using food which would otherwise go to waste.
Check out our past win with Fareshare, and find out more about Creative Shootout Awards 2023, below.
In 2018, Raw London was announced winner at Creative Shootout Awards. The judging panel, which included Rosie Nixon, Editor-in-Chief at HELLO! magazine, David Gallagher from Omnicom and Alyson Walsh, Commercial Director at FareShare, said our ‘Any Shape, Any Size’ campaign showed we had really understood the brief and the charity, with 86% of the audience saying they either Loved or Liked the idea. Live experience agency Ignis came second, with former 2-year Creative Shootout champion Mischief PR in third place.
“Raw London hailed from the branded content space and won with a cleverly packaged and highly shareable idea for FareShare which truly answered the brief – to recruit volunteers of all shapes and sizes.” Sharing a fair view on the Creative Shootout 2018
“There could unfortunately, only be one winner. Raw London’s pitch was, as is so often the case for award-winning campaigns, simple in its positioning and easy to follow. Based on people who look like unusual foods (‘wonky’ fruit and veg), the campaign was ‘any Shape – any size’, talking about both food waste and people that could volunteer.” Diets, fruit faces and getting hangry at the Creative Shootout 2018
“The winning entry was Raw London – branded content agency, interestingly, rather than a PR shop.” PR Week
Following the Creative Shootout 2018, we worked with FareShare to launch their first ever major advertising campaign Let’s get together. The campaign led to a 900% increase in brand awareness, over 5 million impressions and more than 400 volunteer applications. Whilst also gaining public attention and industry recognition from publications, such as Campaign Live.
The Creative Shootout promotes the incredible talent and thinking within the UK creative industry, through a radical and real-time live creative awards show, and where the Shootout’s Charity of The Year receives the winning campaign, for free.
Every year, one UK charity is chosen as the Shootout’s Charity of the Year. Nine any-discipline creative agencies are then selected by a high profile judging panel, from a tonne of unique ‘60 second’ agency entries from across the UK – for the Live Final Show in January.
The competition called on agency teams from any marketing discipline to show off their creative clout. As with the 2018 Live Final, where we triumphed with our ‘Any Shape. Any Size.’ campaign for FareShare, teams were given a brief on the day from FoodCycle. We then had just four hours to turn it into the most creative campaign possible.
We then pitched it on stage at the Picturehouse Central Soho to a live audience and Judging Panel.
Finalists were selected by a high-profile judging panel from across the industry after submitting a piece of content that showed – in just 60 seconds – why they have the creative clout to tackle the cause. Creative Shootout Founder Johnny Pitt said: “The quality of entries was off the scale this year and our brave agencies now have the opportunity for creative fame, as well as to make a marked difference to a blight that affects every single one of us.”
The other finalists were:
Bottle, Digital PR consulting agency
Frank, PR agency
Grayling Communications, PR and public affairs agency
Mischief, PR agency
Raw London, Creative and strategy agency
Red Consultancy, PR agency
Stand, PR and communications agency
STIR, PR agency
Team Lewis, Marketing agency
This 2023 panel saw judges that covered the creative industries, as well as charities and those with their finger on the pulse of the challenges people are facing today. The panel included, Johnny Pitt, Founder of the Creative Shootout, James Cross, Ex-Creative Director at BBC and Founder of Meanwhile, Christina Adane, Activist and Social Campaigner, Joel Midgely, Head of Global Brand Marketing at The Guardian, and Mary McGrath MBE, CEO at FoodCycle.
