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Charity 360 video among the best at The Lovie Awards 2017

Small and ambitious charity, The Loss Foundation, has made it on the Official Shortlist at The Lovie Awards 2017. Their innovative 360 video, The Reality of Loss by Raw London, sits in the VR category among the top 17% of all work entered from across Europe in the most competitive season yet!

Up against major brands like The Guardian, this is a huge achievement for a small charity who launched their first 360 film earlier this year. As part of their #IWontGoQuiet campaign, it aims to break taboos around bereavement and grieving with an immersive story of life before and after loss.

Watch the film or read more about the campaign here. For behind the scenes insight, visit ‘Why The Loss Foundation used VR for a charity video‘ from Shooting Partners, who helped us bring this ambitious project to life.

More about The Lovie Awards

This was The Lovie Awards most competitive season yet, with nearly 1,500 entries from 33 countries. As a Finalist, this piece of work has been selected as among the best in its category and is in the top 20% of all work entered. It now competes for Europe’s two most coveted awards: the Gold, Silver and Bronze Lovie Award chosen by the Academy in each category, and the People’s Lovie Award as voted on by the online public. These Awards are a mark of distinction for European Internet excellence.

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