Raw London has been awarded Best Video Campaign at The Drum Social Purpose Awards 2019 for the fourth year running. Rebuilding Lives, produced for British Red Cross earlier this year, was awarded top prize last night at a ceremony in Cafe de Paris, London.
In an unprecedented turn of events, judges awarded two first prizes in the category, naming ITV plc as joint winners for their Eat Them To Defeat Them campaign. Other nominations include Big Spaceship for International Rescue Committee, #SleepLikeAHero for Vodafone Foundation and Autism Awareness Animation for The Like Minded.
The event was a celebration of socially responsible marketing, brand purpose campaigns and work that has been executed to achieve positive outcomes that will make a difference. Smirnoff’s On the One campaign with LGBT Foundation stood out in Best in Brand Purpose, while Crowdfunder UK’s Led By Donkeys took Best Social Media Campaign for their hilarious campaign to hold Brexit politicians to account. The coveted Grand Prix prize went to StorySign for Huawei, which used mobile AI to help deaf children and their parents learn to read and sign together.
Our winning film, featured below, highlights the feeling refugees have when arriving in the UK with broken lives – away from their homes, belongings and even their families. The film visually represents these missing pieces, and follows one refugee on her journey to rebuild her life, with support from the British Red Cross.
We won #BestVideoCampaign at The Drum Social Purpose Awards! We’re incredibly proud of our work with refugees. Thanks to @rawlondonuk for helping us create such an impactful film👇 #everyrefugeematters @TheDrumAwards pic.twitter.com/ufdX8UNr53
— British Red Cross (@BritishRedCross) November 14, 2019
This is the fourth year in a row we have won Gold for Best Video Campaign at The Drum Social Purpose Awards. In 2016, What is VJ Day? won for The Royal British Legion, followed by our pro bono project, Control, for Northumberland Domestic Abuse Services in 2017 and #EscapeRobot for War Child UK in 2018.
A huge thank you to The Drum, the judges and congratulations to all the winners and nominees. A special thank you to the team at British Red Cross for working with us and congratulations! We hope the film continues to support and highlight the urgent need for better support for refugees in the UK.