The Creative Shootout is an annual ‘live’ creativity show, competition and award. Think Bake Off meets Dragon’s Den meets the creative industry. But done in a day, for charity.
The day went like this – at midday, 9 of the best creative agencies in the UK received a real and pressing brief from Charity of the Year, FareShare. With just 4 hours to brainstorm and prepare, each agency team presented their creative to a live audience and celebrated Judging Panel at BAFTA, 195 Piccadilly.
To add to the nerves, this year’s live event had an added twist as audience members were asked to vote – ‘Loved it, Liked it, It was ok, No thanks’ – with the results appearing live and in real-time on stage.
After a 2 hour showcase of brilliant creative ideas, and an excruciating hour-long wait while the judges deliberated, Raw London was announced as the winner by Creative Shootout Founder, Johnny Pitt. The judging panel, which included Rosie Nixon, Editor-in-Chief at HELLO! magazine, David Gallagher from Omnicom and Alyson Walsh, Commercial Director at FareShare, said our ‘Any Shape, Any Size’ campaign showed we had really understood the brief and the charity, with 86% of the audience saying they either Loved or Liked the idea. Live experience agency Ignis came second, with former 2-year Creative Shootout champion Mischief PR in third place.
We are so happy to have walked away with the trophy and, more importantly, the opportunity to make the campaign happen with £30,000 in agency fees from FareShare and a £250,000 media prize fund from 1XL.
Thank you to Creative Shootout and Kru Live for the opportunity and for planning a seamless and brilliant day. A huge well done and congratulations to all of the finalists and finally a special congratulations to our Raw London team members; Ed Hardy (Creative Lead), Charlotte Harris (Marketing Director), Tom Fuller (Senior Motion Designer) and Lee Jones (Senior Camera and Editor).