For the third year running, Raw London are the Transformative Partner for the biggest and most international fundraising congress in the world; IFC.
IFC is run by The Resource Alliance and is the world’s leading gathering of fundraisers and change makers. Each year, 1,000 people from over 65 countries meet in the Netherlands to address critical industry topics like cutting edge fundraising techniques, pushing the boundaries of new forms of innovative finance, and mastering digital to understand how ideas catch fire in our hyperconnected world. This year, the theme is Together We Can – highlighting our collective power to create change through real collaboration.
Our Founder & CEO, Ryan Wilkins, will be leading 3 workshops throughout the conference alongside Marie Curie’s Head of Content, Charles Williams. These workshops will show how we guided Marie Curie on an 18-month journey from producing sporadic videos to designing and implementing a comprehensive content strategy. You can read more about the workshops here: Content and Collaboration: How one charity revolutionised its video content strategy.
Wilkins will also be running a separate Power Hour to share how charities can take an effective ‘audience-first’ approach to delivering relevant content throughout their journey.
The rest of the team are busy filming and producing content to promote the conference, as well as Facebook Live streaming the Opening and Closing Plenaries. Tune in to The Resource Alliance’s Facebook page at 14:00 (CEST) on Wednesday 17 October and 11:30 (CEST) on Friday 20 October.
So if you’re lucky enough to be at IFC this week, come and say hello in the marketplace! We’ve got some useful takeaways for mapping your content against the supporter journey, as well as a preview of our Third Sector Video Content Benchmark Report.