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Debut DRTV campaign smashes fundraising targets

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Integrating fundraising and legacy DRTV through bold, brand-led creative

Subverting the hunger DRTV appeal

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Winning lottery DRTV campaign increases ticket revenue

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MSF's Direct Response TV campaign featuring a frontline doctor, Dr Erin Kilborn

Direct response TV places viewers at the heart of the action

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A torn sign in a shop window reads: 'THIS IS CHANGE' during lockdown

Unforgettable DRTV for an unforgettable year

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Using the power of brand to reinvent DRTV

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Value exchange DRTV launches the new symbol for rescue

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Close up of a cat's paw on a keyboard

TV campaign gets cat-lovers talking

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Lamar Roberts promoting Anthony Nolan's stem cell donor recruitment campaign

Integrated campaign drives new donor registrations

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Boy from Save the Children's 2019 DRTV campaign

DRTV campaign that just couldn’t stop driving donations

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Close up Mark's face from British Red Cross 2020 DRTV appeal

DRTV appeal for kindness in a difficult year

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Seasonal fundraising strategy helps to shape sustainable growth

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Reaching animal lovers with a go-to-market DRTV strategy

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