Raw LDN

Events

Event Summary: 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020.'

On Thursday 12 March 2020, we gathered 100 fundraisers, marketers and content producers at the Curzon Soho for our latest Relay event, Grow Your Giving: How cutting-edge creative is driving fundraising in 2020.

We were joined by speakers from JAA Media, Save the Children, British Heart Foundation, Help for Heroes and Action for Children, who each shared insights from their recent fundraising campaigns.

A massive thank you to everyone for coming along – we hope you made some new connections and took some inspiration from our amazing speakers. We’d also like to say a huge thank you to our speakers for giving up their time to share their experiences! You can check out summaries of each session and download the slides below.

Effective Charity Fundraising TV Creative: Observations From A Media Agency Perspective

There is a general mood in the industry that fundraising is moving on from TV and going in a slightly different direction. However, Rob Stephens, CEO at JAA Media, argues that TV is still effective and will continue to play a big part of fundraising for the foreseeable future – if you do it in the right way. You can read a summary of Jon’s session here, or download the slides below.

Effective Charity Fundraising TV Creative: Observations From A Media Agency Perspective from Raw London

Alice and Save the Children’s further adventures in Legacy Land

Jon Jacques, Proposition Lead (Legacies) at Save the Children gave a fascinating comparison of two legacy fundraising creatives, exploring approaches to drive response rates and measuring the right results across channels. You can read a summary of Jon’s session here, or download the slides below.

Alice and Save the Children’s further adventures in Legacy Land from Raw London

The Power of listening to your audience.

You have got to listen! This was the message that Emily East, Legacy Development Manager, and Rebecca Cooke, Legacy Marketing Manager at British Heart Foundation, wanted to hammer home in their session. You can read a summary here, or download the slides below.

The power of listening to your audience from Raw London

40,000 Strong – how strong creative led to strong fundraising results

Lexi Short, Senior Campaigns Manager, and Andy Johnson-Creek, Head of PR, at Help for Heroes face a series of ongoing brand challenges to keep the cause relevant and ensure people understand the ongoing need for services that support veterans. Here they share insight into their 40,000 Strong campaign, which shifts the dial across brand and fundraising with a consistent and cutting-edge message. You can read a summary of the session here, or download the slides below.

40,000 Strong – how strong creative led to strong fundraising results for Help for Heroes from Raw London

Winning hearts and minds at Christmas

Is it too early to start talking about Secret Santa? We don’t think so. Lara Palmer, Brand Marketing Manager at Action for Children, discussed how the charity continues to win the hearts and minds of audiences at Christmas time with their innovative and evolving Secret Santa campaign. You can read a summary of the session here, or download the slides below.

Winning hearts and minds at Christmas with Action for Children from Raw London

Ready for the next one?

In light of current events, we’re looking to run our next Relay online in the coming weeks. If you have any ideas or would like to get involved as a speaker, drop us a line at hello@raw.london.

You might also like…

Winning hearts and minds at Christmas with Action for Children
40,000 Strong - how strong creative led to strong fundraising results
Effective Charity Fundraising TV Creative: Observations From A Media Agency Perspective
Alice and Save the Children’s further adventures in Legacy Land