On Thursday 12 March 2020, we gathered 100 fundraisers, marketers and content producers at the Curzon Soho for our latest Relay event, Grow Your Giving: How cutting-edge creative is driving fundraising in 2020.
We were joined by speakers from JAA Media, Save the Children, British Heart Foundation, Help for Heroes and Action for Children, who each shared insights from their recent fundraising campaigns.
A massive thank you to everyone for coming along – we hope you made some new connections and took some inspiration from our amazing speakers. We’d also like to say a huge thank you to our speakers for giving up their time to share their experiences! You can check out summaries of each session and download the slides below.
There is a general mood in the industry that fundraising is moving on from TV and going in a slightly different direction. However, Rob Stephens, CEO at JAA Media, argues that TV is still effective and will continue to play a big part of fundraising for the foreseeable future – if you do it in the right way. You can read a summary of Jon’s session here, or download the slides below.
Jon Jacques, Proposition Lead (Legacies) at Save the Children gave a fascinating comparison of two legacy fundraising creatives, exploring approaches to drive response rates and measuring the right results across channels. You can read a summary of Jon’s session here, or download the slides below.
You have got to listen! This was the message that Emily East, Legacy Development Manager, and Rebecca Cooke, Legacy Marketing Manager at British Heart Foundation, wanted to hammer home in their session. You can read a summary here, or download the slides below.
Lexi Short, Senior Campaigns Manager, and Andy Johnson-Creek, Head of PR, at Help for Heroes face a series of ongoing brand challenges to keep the cause relevant and ensure people understand the ongoing need for services that support veterans. Here they share insight into their 40,000 Strong campaign, which shifts the dial across brand and fundraising with a consistent and cutting-edge message. You can read a summary of the session here, or download the slides below.
Is it too early to start talking about Secret Santa? We don’t think so. Lara Palmer, Brand Marketing Manager at Action for Children, discussed how the charity continues to win the hearts and minds of audiences at Christmas time with their innovative and evolving Secret Santa campaign. You can read a summary of the session here, or download the slides below.
In light of current events, we’re looking to run our next Relay online in the coming weeks. If you have any ideas or would like to get involved as a speaker, drop us a line at hello@raw.london.
