Legacy giving is one of the biggest opportunities for charities—but securing future gifts requires more than just a strong ask. A charity’s brand plays a crucial role in building the trust, credibility, and emotional connection needed to inspire long-term giving. So how can charities ensure their brand and legacy strategy work together to drive meaningful action?
Join us on Wednesday 14 May 2025 as speakers from leading UK charities share how they’re evolving their approach to legacy fundraising – shifting perceptions, reaching new audiences, and creating lasting connections. Through quick-fire lightning talks, we’ll explore the creative, strategic, and emotional drivers that turn intent into action, and how a strong brand can help secure gifts for generations to come.
Expect fresh insights, real-world case studies, and practical takeaways to help future-proof your legacy fundraising.
Please note that THIS IS A HYBRID EVENT.
JOIN IN-PERSON: By registering here on Eventbrite, you are signing up to join in-person at Curzon Soho.
JOIN ONLINE: Sign up via Zoom to watch as a webinar.
Relay is hosted by RAW London, in partnership with JAA Media. You can read more about the events, and watch past events, here.
RAW London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.
JAA Media: True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.
