The way charities communicate has the power to inspire, engage, and drive action – but it also shapes perceptions, reinforces narratives, and influences who feels seen and valued. How can charities ensure their marketing and fundraising are inclusive, authentic, and rooted in dignity? And what does it take to move beyond representation to true equity in storytelling?
On Thursday 10 July 2025, we were joined by speakers from Amnesty International, Oxfam, Tearfund, Single Homeless Project and DEC to discuss how they’re embedding dignity and diversity into their campaigns. Through quick-fire lightning talks, we explored the challenges, creative approaches, and impact of more inclusive communications.
Catch up below for behind-the-scenes insights, thought-provoking discussions, and practical takeaways to help build more ethical, representative, and effective charity campaigns.
Relay is hosted by RAW London, in partnership with JAA Media. You can read more about the events, and watch past events, here.
RAW London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.
JAA Media: True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.
