The way charities communicate has the power to inspire, engage, and drive action – but it also shapes perceptions, reinforces narratives, and influences who feels seen and valued. How can charities ensure their marketing and fundraising are inclusive, authentic, and rooted in dignity? And what does it take to move beyond representation to true equity in storytelling?
Join us on Thursday 10 July 2025 as speakers from leading UK charities share how they’re embedding dignity and diversity into their campaigns, from fundraising appeals to brand storytelling. Through quick-fire lightning talks, we’ll explore the challenges, creative approaches, and impact of more inclusive communications.
Expect behind-the-scenes insights, thought-provoking discussions, and practical takeaways to help build more ethical, representative, and effective charity campaigns.
This will be a hybrid event.
Click here to join in-person at Curzon Soho. (4.15pm-6pm, plus drinks and networking after)
Click here to join online via Zoom. (4.30-6pm)
Ryan Wilkins, Founder & CEO, RAW London
Catherine Bosworth, Director of Income Generation & Grants, Hospice UK
David Cole, Owner and Managing Director, FastMap
Lauren Poole, Associate Head – Legacy & Tribute, NSPCC
Sam Thompson, Associate Head of Acquisition & Products / Individual Supporters, NSPCC
Simmone Hallet, Senior Account Manager, JAA Media
Christopher Wright, Media Planner / Buyer, JAA Media
Relay is hosted by RAW London, in partnership with JAA Media. You can read more about the events, and watch past events, here.
RAW London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.
JAA Media: True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.
