The Evolving Relationship between Brand and Fundraising

Catch up on our Relay event, where we partnered with JAA Media to bring together speakers from WWF UK, Save the Children UK and Macmillan Cancer Support.

Through quick-fire lightning talks, we exploreed how aligning brand and fundraising strategies can unlock new opportunities, foster stronger audience connections, and future-proof your strategies. Together, we explored:

• Strategies for balancing long-term brand equity and immediate fundraising needs.
• Create audience-centric campaigns that resonate with donors while staying true to brand values.
• The role of brand narratives in enhancing fundraising efforts and building emotional connections.
• Bridging the gap between brand and fundraising teams to foster collaboration and shared goals.
• Defining and evaluating the metrics that matter for both brand awareness and fundraising performance.
• Future-proofing campaigns

Watch the recording now

Thank you to our speakers

Relay is the meeting place of brands and the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. 

We rely on our speakers to share their insights and ideas to inspire others in the sector – so thank you.

Ryan Wilkins, Founder & CEO, RAW London
Emma Cooke, Head of Brand & Strategic Comms and Suzanne Millar, Head of Acquisition, Save the Children UK
Holly McKinlay, Director of Strategic Comms & Brand and Sarah Ward, Director of Individual Marketing & Legacies, WWF UK
Izzy Sykes, Senior Brand Manager, and Steve Law, Senior Legacy Promotions Manager, Macmillan Cancer Support
Cameron Cumming, Director of Performance, JAA Media

About Relay

Relay is hosted by RAW London, in partnership with JAA Media. You can read more about the events, and watch past events, here.

RAW London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.

JAA Media: True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.