The Evolving Relationship between Brand and Fundraising

In today’s charity sector, the line between brand and fundraising is increasingly blurred. Successful campaigns no longer rely on one or the other – instead, they often thrive on the synergy between the two. But how do you balance brand-building with income generation?

Join us on Wednesday 29 January 2025, where we’ve partnered with JAA Media to bring together speakers from leading UK charities. Through quick-fire lightning talks, we’ll explore how aligning brand and fundraising strategies can unlock new opportunities, foster stronger audience connections, and future-proof your strategies. Together, we’ll explore:

• Strategies for balancing long-term brand equity and immediate fundraising needs.
• Create audience-centric campaigns that resonate with donors while staying true to brand values.
• The role of brand narratives in enhancing fundraising efforts and building emotional connections.
• Bridging the gap between brand and fundraising teams to foster collaboration and shared goals.
• Defining and evaluating the metrics that matter for both brand awareness and fundraising performance.
• Future-proofing campaigns

How to join

This is a hybrid event! You can choose to join us in-person at the incredible Curzon Soho, 99 Shaftesbury Avenue, or join live online via Zoom. Select your choice to register below:

• Click here to join in-person at Curzon Soho
• Click here to join online via Zoom

About Relay

Relay is hosted by RAW London, in partnership with JAA Media. You can read more about the events, and watch past events, here.

RAW London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.

JAA Media: True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.