In recent years, it’s become clear that the most successful brands are forward-thinking and sustainable, clearly aligning their purpose with their business strategy.
What’s increasingly important, however, is how these brands communicate that purpose to their audiences. So why are many brands struggling to meaningfully connect consumers to their brand purpose? And can storytelling help?
We recently partnered with L’OCCITANE on their latest brand purpose campaign, We See You. We’ve put together the below guide to share our process and advice for telling your brand’s story.
You’ll find:
We’re at our best when involved from the start. So, if you have a brief in mind or would just like to chat about your next project, get in touch or email hello@raw.london. We’d love to hear from you.
