What we can learn from L’OCCITANE’s latest brand purpose campaign

In recent years, it’s become clear that the most successful brands are forward-thinking and sustainable, clearly aligning their purpose with their business strategy.

What’s increasingly important, however, is how these brands communicate that purpose to their audiences. So why are many brands struggling to meaningfully connect consumers to their brand purpose? And can storytelling help?

We recently partnered with L’OCCITANE on their latest brand purpose campaign, We See You. We’ve put together the below guide to share our process and advice for telling your brand’s story.

You’ll find:

  • Behind-the-scenes look at how we created L’OCCITANE’s latest campaign.
  • Tips and advice for improving storytelling in your sustainability or social purpose communications.
  • Industry trends, reflections and predictions.

Download now

Thinking about your next brand purpose campaign? Get in touch!

We’re at our best when involved from the start. So, if you have a brief in mind or would just like to chat about your next project, get in touch or email hello@raw.london. We’d love to hear from you.

More Insights

See all
See all