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Finalists for The Drum Content Awards 2018 revealed

Raw London has been shortlisted for 2 awards in the upcoming The Drum Content Awards 2018. #EscapeRobot, produced earlier this year for War Child UK, is nominated in 2 categories; Best Creative Content Idea Using Video and Best Not-for-Profit/Charity Content Marketing Strategy/Campaign.

The campaign sits alongside some big players, including Cricket has no boundaries by NatWest and Zenith and Always on, so always stay off by Network Rail in the Best Creative Content Idea Using Video category. Best Not-for-Profit/Charity Content Marketing Strategy/Campaign features the highly commended Just Another Day by Age UK and the ever-charming Dumb Ways to Kill Oceans by Playmob as part of World Ocean’s Day.

Winners will be announced at a black tie event at the Marriott Grosvenor Square Hotel in London on 6 November 2018. You can see the full list of finalists here.

War Child UK #EscapeRobot Raw London

More about the campaign

#EscapeRobot highlights the strain that conflict can have on the mental health of children who have been affected by war, long after they have left the actual war zone. It is part of War Child’s wider work prioritising the provision of mental health and psychosocial services for children affected by conflict, and their communities.

The video sat as the centrepiece of a public-facing campaign designed to get the UK government to increase funding to MHPSS support. With a modest budget, the film reached more than 2 million people, engaged multiple high profile influencers and, most importantly, had a lasting impact in connecting vital decision-makers with the issue. Phase two of the campaign is set to run later this year, and the custom designed robot suit has also been a valuable PR tool for the charity, featuring on stage with Ed Sheeran at the Brits and visiting schools to educate children.

More about The Drum Content Awards

The Drum Content Awards honour the best in modern marketing. Content marketing & branded entertainment focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This is the second year Raw London have been recognised, winning Highly Commended in 2017 for the pro-bono project, Control produced for Northumberland Domestic Abuse Services.

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War Child Robot Wave
Highlighting the effects of war on childhood mental health
War Child School thumbnail