On Tuesday 1 October 2024, we were joined by speakers from JAA Media, Prostate Cancer UK, RSPCA, Hospice UK and Humankind Research to explore the crucial role of insight in shaping creative campaigns. In a series of quick-fire lightning talks, we took a behind-the-scenes look at recent campaigns, and explored how deep understanding has sparked creative ideas that resonate.
One powerful and true insight can make all the difference in creating effective third sector campaigns. It can help you resonate with audiences, align stakeholders and stand out from the crowd in a busy marketplace. But where do you look for this insight – and how do you know when you’ve found it?
Watch the session in full below, or find individual speaker sessions here.
A huge thank you to our speakers for sharing their experiences and insights:
Hannah Gilligan-Pearce, Senior Strategist & Planner, RAW London
Fantastic Insights and Where to Find Them
Catherine Bosworth, Director of Income Generation and Grants at Hospice UK & Cleo Pascal, Director at Humankind Research:
What, Where and Why: Hospice UK and Where Research Fits into Creative Development
Amanda Froude, Innovation Manager at Prostate Cancer UK:
How unexpected insights shaped Prostate Cancer UK’s first ever DRTV campaign
Zoe Lomax, Marketing Manager – Brand at RSPCA:
Animal Welfare is everyone’s welfare: The pivotal insight behind the RSPCA’s re-brand
Alex Hurley, Director of Planning at JAA Media:
Empathetic Insight: The Path to Effective Integration
Relay is hosted by RAW London, in partnership with JAA Media. You can read more about the events, and watch past events, here.
Raw London: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.
JAA Media: True to our underdog spirit, we are no-nonsense, alert, curious and gutsy. Because for us, it’s never about the size of your budget; it’s all about the scale of your ambition. Whatever we have to do to win the hearts, minds and donations you deserve, we do. From one-off consultancy to full service media planning and buying, to anything in between.
