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Insight

RAW's hot video picks of the week

Every week the RAW team gather together to discuss some of the best content they have seen over the past week. Every film is chosen by the team – please feel free to check out some of our best picks!

Let us know what you think @rawprouk.

Gatorade – G Active 

Chosen by Charlotte; “This is crazy – the amount of time and effort it must have taken to do something like this with such meticulous detail”.

 

COCOON – A Short Film About Grief & Loss

Chosen by Tom; “I thought this was an incredibly interesting way to approach grief and loss, something we’ve been talking about a lot recently”.

AXE – is it ok for guys…

Chosen by Charlotte; “I quite liked this but a lot of people in the team really didn’t! I thought it was a bold and interesting direction for a brand like this. A step away from the conventional, and a nod to the trend for brands to be – or at least be perceived as – socially responsible”.

NOWNESS – In Residence: Rose Uniacke 

Chosen by Ed; “My first Cinema Friday – the pressure was immense! This is a beautifully framed and shot piece and the music really adds to its impact”.