Raw London held their 7th charity event last week at the illustrious Bertha Dochouse in Curzon Cinema, Bloomsbury. The sold out event was the biggest one yet and saw 50 third sector content producers, marketers and social media managers gather for an afternoon of insight, sharing and collaboration. The theme this time was Content Strategy in the Third Sector, with speakers from Cancer Research UK, Marie Curie, Scope and International Rescue Committee (IRC) taking the spotlight.
There were some interesting themes spanning storytelling, process, impact, structure and brand. Here’s a quick run-down of each session – email ryan@raw.london if you’d like a copy of the presentations.
Chris Flood, Content Strategy Lead at Cancer Research UK lead a mini-workshop on his process for ‘Hub & Spoke’ in a session titled Devolving content strategy. Key takeaway? For me it was this: “A process is not set up to deliver a thing, but to solve a problem.”
Charles Williams, Head of Content at Marie Curie talked #normcore in a session that focused on the ‘joy of unsexy content’. The premise was simple: forget the flashy brand campaigns, sometimes it’s the small stuff that leads to big successes. In the example below, Charles compared ‘scrambling on social media for 3 second views’, to the really impactful content that important, specific people really need.
Phil Marsh, Content Manager at Scope focused on storytelling in his session, specifically around the importance of developing relationships with your beneficiaries. He gave some useful advice for how best to manage, and ultimately grow, relationships with your beneficiaries (storytellers), and gave insight into how Scope have created a more story-centred strategy. He shared the example of Christie, below, who has become one of Scope’s most significant storytellers through respectful and mutually beneficial engagement.
Jamie Wright, Digital Content & Partnerships Officer also joined us from IRC, the world’s largest non-profit supporting refugees. Jamie talked ‘Purpose, people and persistence’ in a beautifully presented session focused on the three things they’ve learned while building a content strategy:
Inspired by the laws of nature, our very own Ryan Wilkins also gave a quick run down of the content ecosystem, sharing a useful cheat sheet for identifying how video can play a very different (but equally important) role at each stage of your audience journey. See the below screen grab or download the pdf here:
We have worked hard over the past 2 years to grow this event from a small and informal place to share ideas, to a valuable source of sharing, knowledge and networking for people working in third sector content.
We always appreciate your feedback and are proud to say that this event received:
You also gave us loads of suggestions to improve, so here are some of the ideas you shared with us for future events:
Once again thank you to our speakers for giving up their time to share their insight and experience, and to everyone who came along. If you feel inspired and would like to speak at future events, please email ryan@raw.london.
The next event will take place in July and we’re already looking for our next third sector content theme. Head over to Twitter to take our poll or suggest your own – we’ll keep it open until the beginning of June.
