We are delighted to have won Gold in the hugely competitive Charity and Not for Profit category at EVCOM Screen Awards 2017.
Our film, Control, was produced for small local charity Northumberland Domestic Abuse Services (NDAS) who run services for anyone who is being or has been affected by domestic violence or abuse. The campaign focused on changing the way people see and understand emotional abuse, especially in young relationships, and uses dance to highlight controlling and coercive behaviour.
Within a week of the campaign’s launch, NDAS’ social media engagement saw a huge uplift and their following almost tripled. The campaign was featured on The Pool’s Daily News Drop, a national online platform for women, as well as on multiple local news outlets across Northumberland. Other domestic abuse charities also helped to spread the message by sharing the content with their followers, and NDAS have been approached by teachers so that the film can be used as part of Domestic Abuse Awareness Month in schools. The campaign also won Partnership of the Year at NE Youth 2017 and voted Video of the Day on VOTD.tv.