Taking place in Amsterdam later this month, the International Fundraising Congress is the best and most international fundraising conference in the world, attracting 1,000 change-makers every year. This year is all about that new conversation, about moving away from “helping” to empowering, from CSR to shared value, from donations to sustainability.
Raw London are proud to be an IFC Transformative Partner, and will be appearing in the marketplace and running a Power Hour session on the Wednesday. The session, Not just pretty pictures: how to plan, produce and measure truly effective video content for your organisation, will focus on best practice for using content as a fundraising tool. We’ll be sharing insights, experiences and practical advice for planning content across multiple platforms, and show why taking a strategic approach to both on and offline video content is the best way to see results. To bring it to life, we’ll be exploring how one video helped even the smallest of charities reach more than 1 million people and take a look at how video is used by larger charities to engage new and existing audiences.
There are also hundreds of incredible speakers in the programme; covering topics such as corporate partnerships, leadership strategy and global fundraising trends.
IFC really is an invaluable experience for any fundraiser and we would highly recommend attending! There is such a wealth of knowledge and inspiration from more than 60 countries and organisations of all sizes and missions. Read 5 Reasons to Attend IFC or visit the IFC 2017 website for more information – there are still a few tickets left!