Raw London will be returning as reigning champions to the Creative Shootout 2019, after winning at the Live Final at BAFTA in January 2018.
Once again, nine agencies have made it through and will compete to come up with the most creative campaign possible for the nominated charity. This year, the cause is plastic pollution for social impact organisation, A Plastic Planet (APP).
The competition calls on agency teams from any marketing discipline to show off their creative clout. As with the 2018 Live Final, where we triumphed with our ‘Any Shape. Any Size.’ campaign for FareShare, teams will be given a brief on the day from A Plastic Planet – and then have just four hours to turn it into the most creative campaign possible.
We’ll then pitch it on stage at BAFTA in just ten minutes to a live audience and high profile industry-wide Judging Panel. The winner will be crowned live on stage that evening and the winning agency will then get to work with APP to see their idea come to life.
Finalists were selected by a high-profile judging panel from across the industry after submitting a piece of content that showed – in just 60 seconds – why they have the creative clout to tackle the cause. Creative Shootout Founder Johnny Pitt said: “The quality of entries was off the scale this year and our brave agencies now have the opportunity for creative fame, as well as to make a marked difference to a blight that affects every single one of us.” The other finalists are:
3 Monkeys Zeno Global, Creative communications consultancy
72Point Content-driven, PR agency
Brands2Life, Multi-discipline communications agency
Fever PR, Cocial and influencer agency
Raw London, Branded content agency
Ready10, PR and SEO agency
Stein IAS, B2B marketing and advertising agency
Talker Tailor Trouble Maker, Creative communications agency
Wire Creative, Communications agency
A Plastic Planet (APP) is the Creative Shootout’s Cause of the Year. They launched in January 2017 as a grassroots movement with a single goal – to turn off the plastic tap. Since then it has been fighting to dramatically reduce the use of conventional plastic used to package our food and drink. Its message is simple: recycling this kind of plastic is not the answer – it is valueless, too difficult to reclaim and often contaminated. It’s fundamentally the wrong use of plastic in the first place. But right now, the public have no choice but to buy their food and drink packaged in this indestructible plastic.
Support for the winning campaign will be provided by discovery and native advertising platform Outbrain, broadcast specialist agency markettiers4dc and creative comms agency, Launch. The Creative Shootout is also supported by the major marketing associations including The IPA, CIPR, CMA and IAB UK.