Speakers confirmed for ‘Thinking outside the box – innovative ways to get cut through for your content campaign’

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According to our recent survey, the number of charities producing ‘brave’ content has increased by a huge 10% compared to last year. This leap in confidence and increased willingness to take risks is often down to the need to stand out in an ever-crowded space.

So what are some of the most unusual, unexpected or innovative content campaigns that have earned cut-through for charities this year?

At our next event, speakers from British Heart Foundation, Disaster Emergency Committee (DEC), Time to Change and NSPCC will share content campaigns that have caused the biggest stir for their charities. Discussing both the external and internal impact, our speakers will divulge what led the strategic approach, how the creative came about and how they measured results.

The full agenda is as follows:

  • Raw London Ryan Wilkins, Founder & CEO Welcome and Introduction
  • British Heart Foundation Charlotte Rastan, Heart Story Manager, and Emma Dowse, Senior Heart Story Manager | How we ended up in the delivery room with a case study and a camera
  • Disaster Emergency Committee (DEC) Barney Guiton, Content Manager | Quick! Collaborate! How we launched our fastest ever appeal
  • Time to Change Lauren Gasser, Social Marketing and Carl Burkitt, Social Marketing | In Your Corner: Harnessing the power of friendship to achieve behaviour change
  • NSPCC Lorrin Braddick, Head of Creative | NSPCC Every Day A Not-So-Innovative Innovative Campaign (aka How To Rinse It)
  • Raw London Ryan Wilkins, Founder & CEO and Fiona Koch, Account Planner & Director | Trends and opportunities for charity video

The event will take place on Thursday 13 June 2019 from 16:15 – 19:00 at Cinema Club, Courthouse Hotel in London.

This is a great opportunity to get inspired by your peers, and especially valuable for senior content, marketing and social media managers working in the third sector. You’ll walk away with practical advice for your next campaign and bags of inspiration for approaching your content differently in 2019.

**You can email marketing@raw.london to be added to the waiting list if the event is full or sign up hear about future events.**

Relay by Raw London

Relay is the name of our series of events run exclusively for senior marketers, social media managers and content producers in the third sector. The aim is to help charities get the best possible results from their content by encouraging peers to pass on their experiences and insight.

Over the past 2 years we’ve been joined by some incredible speakers from organisations such as RNLI, Cancer Research UK, WaterAid, NSPCC and British Heart Foundation, as well as special guests from Channel 4, YouTube Spaces and Google.

Each speaker has just 15 minutes to present a lightning talk around a specific theme – from storytelling to content strategy to campaigns. Taking place in a cinema screening room, it’s a great opportunity to see charity content on the big screen. You also get the chance to learn about the ideas, processes and results behind the content, and ask your burning content-related questions to the creators themselves.

We’re proud to have received consistently positive feedback with 100% of attendees saying they would recommend the event to their colleagues. This has truly been a community event so thank you to everyone for being involved. We look forward to seeing you there!

Get involved

Spaces tend to fill up quickly so sign up on our mailing list to be among the first to hear.

For this reason, we offer up to 3 spaces per organisation – but please do get in touch if you would like more and we’ll do our best to accommodate.

Speaking and sponsorship opportunities

If you’d like to share your experience working with content in the charity sector, or if you would like to sponsor an event, please contact Ryan at ryan@raw.london.

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