From Moments to Movements: Campaigns that Shift Culture
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Some campaigns raise money; others change how we live. From the radical rethink of perceptions to changing collective behaviours, the most successful social purpose campaigns do more than just ask for a donation - they shift the very fabric of our culture.
In this session, we teamed up with JAA Media and speakers from across the charity sector to explore:
The Psychology of Change: How to move an audience from passive awareness to active participation.
Cultural Architecture: The secrets behind campaigns that become part of the national conversation.
Scaling Impact: How to maintain momentum when a grassroots idea goes mainstream.
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A huge thank you to our brilliant speakers:
Internet Watch Foundation: Angela Muñoz Aroca, Senior Campaigns & Communication Officer
Multicultural Marketing Consultancy: Patricia Macauley, Founder
Gosh!: Indy Kaur, Founder & Caroline Hughes, Marketing Director
Amnesty International UK: Christina Cadore, Head of Communications and Engagement
ReLondon: Ali Moore, Head of Communications and Behaviour Change
New to Relay?
Our Relay events are the meeting place of the charity sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Over 6 years, we’ve welcomed more than 2,500 attendees and 70 speakers - all bringing valuable insight to promote mutual growth across the sector.
Now, we’re excited to welcome our event sponsor, JAA Media, whose support will help us keep Relay free and open to charities large and small.
Past events
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In this Relay session, we explored how leading charities are reframing legacy propositions, connecting emotionally with audiences, and integrating legacy across their brand and fundraising activity. Speakers from Alzheimer's Society, Parkinson's UK and Macmillan Cancer Support unpacked what’s working now, what’s not, and how they're making legacy strategy a long-term priority rather than a campaign afterthought.
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Some campaigns raise money; others change how we live. From the radical rethink of perceptions to changing collective behaviours, the most successful social purpose campaigns do more than just ask for a donation - they shift the very fabric of our culture.
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Bold campaigns from bold speakers, featuring Save the Children, Breakthrough T1D, Arthritis UK, Alzheimer’s Research UK and JAA Media.
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Key trends and the biggest lessons from RSPCA, Amnesty International, Prostate Cancer UK and JAA Media.