)
Creative Confidence: Why Brave Work Wins — and How to Get There
Bold campaigns from bold speakers, featuring Save the Children, Breakthrough T1D, Arthritis UK, Alzheimer’s Research UK and JAA Media.
RELAY
From Moments to Movements: Campaigns that Shift Culture
)
Some campaigns raise money; others change how we live.
From the radical rethink of perceptions to changing collective behaviours, the most successful social purpose campaigns do more than just ask for a donation - they shift the very fabric of our culture.
In this session, we’ll dive into the mechanics of behaviour change campaigns and explore how charities and social-purpose brands are turning engagement into social movements.
We’ll discuss:
The Psychology of Change: How to move an audience from passive awareness to active participation.
Cultural Architecture: The secrets behind campaigns that become part of the national conversation.
Scaling Impact: How to maintain momentum when a grassroots idea goes mainstream.
)
New to relay?
Here’s everything you need to know
Our Relay events are the meeting place of the charity sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Over 6 years, we’ve welcomed more than 2,500 attendees and 70 speakers - all bringing valuable insight to promote mutual growth across the sector.
Now, we’re excited to welcome our event sponsor, JAA Media, whose support will help us keep Relay free and open to charities large and small.
Past events
)
Dignity & Diversity
Speakers from Amnesty International, Oxfam, Tearfund, Single Homeless Project and more.
)
2025 in Review: Lessons, Trends & What’s Next for the Charity Sector
Key trends and the biggest lessons from RSPCA, Amnesty International, Prostate Cancer UK and JAA Media.
)
The Future of Channel Strategy in Charity Campaigns
New platforms, evolving audience behaviours, and shifting media consumption with JAA Media, JCDecaux, GOSH and Shelter.