The Brand & Legacy Long-Game
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In this Relay session, we'll explore how leading charities are reframing legacy propositions, connecting emotionally with audiences, and integrating legacy across their brand and fundraising activity.
We’ll unpack what’s working now, what’s not, and how to make legacy strategy a long-term priority rather than a campaign afterthought. In a series of lightning talks from leading charity speakers, the 90-minute session will cover:
Changing audience values, motivations and life stages
Evolving channel landscape
Role of storytelling
Importance of integration
Join on Zoom here, or attend in-person at Curzon Soho below.
New to Relay?
Our Relay events are the meeting place of the charity sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Over 6 years, we’ve welcomed more than 2,500 attendees and 70 speakers - all bringing valuable insight to promote mutual growth across the sector.
Now, we’re excited to welcome our event sponsor, JAA Media, whose support will help us keep Relay free and open to charities large and small.
Past events
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Some campaigns raise money; others change how we live. From the radical rethink of perceptions to changing collective behaviours, the most successful social purpose campaigns do more than just ask for a donation - they shift the very fabric of our culture.
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Bold campaigns from bold speakers, featuring Save the Children, Breakthrough T1D, Arthritis UK, Alzheimer’s Research UK and JAA Media.
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Key trends and the biggest lessons from RSPCA, Amnesty International, Prostate Cancer UK and JAA Media.
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New platforms, evolving audience behaviours, and shifting media consumption with JAA Media, JCDecaux, GOSH and Shelter.