Raw London is Highly Commended for Best Environmental Cause Campaign

Raw London and WDC nominated at The Drum Awards for Social Purpose 2022


We’ve received a Highly Commended award of recognition at The Drum Awards for Social Purpose 2022!

Following consecutive nominations seven years in a row and four wins previously for Best Video Campaign, we’ve received recognition in a new category – Best Environmental Cause Campaign. This time, for our pro bono project; Climate Giants for Whale and Dolphin Conservation (WDC).

Check it out below, or see all winners here.

Best Environmental Cause Campaign – Climate Giants for WDC

We partnered with WDC to establish whales as an important part of the climate conversation at COP26. The concept is based on incredible research from Deloitte and WDC, which shows that whales produce as much carbon capture as all of the rainforests on land – making them a mighty ally in the fight against climate change.

So, we joined a collective of organisations working with WDC to develop these findings into a fundraising product, proposition and hero campaign, and ultimately transform the fight to protect them.

As a result, the campaign raised over £400,000, and recruited 6 new corporate partners (with many more in the pipeline!).

Watch the film below, or read more here.

Climate Giants also recently won 2 coveted Dolphins at the Cannes Corporate Media & TV Awards 2022. During an online ceremony, the film was awarded Gold in the Fundraising and Non-profit category, as well as Silver for Environmental Issues and Sustainability.

Past winning campaigns

This isn’t the first time we’ve seen success at The Drum Awards for Social Purpose! In fact, in 2021, we were nominated for Social Purpose Agency / Company of the Year…

Raw London nominated for Social Purpose Agency of the Year 2021.

We even won Best Video Campaign for four years in a row, including:

Finally, congratulations to all of the nominees, and a huge thank you to the team at WDC. Winners will be announced during a live awards show at The Drum Awards Festival on Tuesday 8 December 2022- keep your fingers crossed!

About The Drum Awards for Social Purpose 2022

The Drum Awards for Social Purpose celebrate the people and brands making a positive contribution through socially responsible marketing globally. The global awards programme recognises the most effective and innovative work, so anyone, anywhere in the world, can win.

Judges for this year’s awards were marketing and creative experts from across the sector, who were looking for fresh, impactful, polished and effective campaigns. This year, judges included Claire Sanderson, Editor in Chief at Women’s Health UK (Hearst), Ross Middleham, Creative Lead at Met Office UK, and Fleurie Forbes-Martin, Story & Growth Director at Stronger Stories.

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