Approach and Concept Development
A national understanding of mental health has been gaining traction for the past decade. With lockdowns and uncertainty, this past year has caused the hidden pandemic of mental health to spread even further.
We partnered with YoungMinds to promote their awareness day, Hello Yellow. The campaign shows support for young people struggling with their mental health in 2020.
Mental health is a very personal subject for many. So, we designed an on-brand animation style that incorporates human characters and emotions. Storm clouds and sunshine bring to life common feelings, while the bright, bold colours radiate hope and positivity.
Designed for 40 second pre-roll ads on ITV Player, the concept is short, simple and engaging, with fast-paced typography, and upbeat music to help it stand out from a crowded ad space.
Through the huge online exposure, #HelloYellow reached more people than ever. We were thrilled to help YoungMinds on their mission to combat mental health during an incredibly tough year.