Social media campaign helps new mums improve their wellbeing

What we achieved

  • Strategy

    Proposition and Messaging, Digital Strategy and Planning

  • Creative

    Approach and Concept Development

  • Production

    Hero Video, Social Content, Multichannel Assets

This campaign promotes self-care and wellbeing among demographics of women who are less likely to focus on their mental health during and post pregnancy. We kicked off the campaign with a manifesto animation that expresses the importance of taking time for yourself, and promotes Tommy’s’ innovative new digital wellbeing tool.

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Sign Ups

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Page Likes

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This is brilliant! Makes me feel reassured that I’m not the only one.

Instagram comment from a Tommy’s follower
Graphic of a pregnant woman swimming through blue and pink waves
Graphic of a pregnant woman holding her bump

The animation forms the back bone of a distribution strategy and 10 week social media plan with more than 75 bespoke social media assets. Content is designed to reassure new mums and pregnant women, particularly those who may have experienced a previous loss, and ultimately aims to drive traffic to the tool, where they can understand the support available to them.

We launched the campaign across 5 social media channels and multiple target audience groups. It received brilliant feedback from new mums and pregnant women and was featured on ITV’s This Morning alongside Izzy Judd, one of the key ambassadors for the campaign.